Animatic art is a special breed of illustration. Artwork is created with loose pieces and extra positions to simulate the action of a live footage shot. Scenes must read and track clearly especially because of the wide range of audiences who will encounter and evaluate the overall concept of the commercial in focus groups and client meetings.      Special care is taken to create targeted, economical movement within each scene which enhances the action but doesn't distract from the overall message.

     I have hands-on experience animating and editing animatics for advertising and therefore am expecially adept at preparing the layered artwork needed for animators and editors who will execute the final video animatic